Rajat Kanti Baisya

Managing Start-ups for Success

Entrepreneurship in Difficult Times

• Broschiertes Buch

Produktbeschreibung

World economics and the industrial environment recently has created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 316
• Erscheinungstermin: 6. Juli 2021
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 499g
• ISBN-13: 9780367433468
• ISBN-10: 036743346X
• Artikelnr.: 61212160

Autorenporträt

Rajat Kanti Baisya is an accomplished business consultant and has held senior leadership positions in large companies and served on the boards of many public sector undertakings and multinationals. He has worked as Professor and Head of Department of Management Studies at IIT Delhi and has taught in reputed international business schools, such as ENPC (France) and NPU (China), among others.

Inhaltsangabe

1.Entrepreneurs and entrepreneurship: Challenges and opportunities
2. From an idea to a marketable product: Deciding on the industry category
and a product to be launched
3. Entrepreneurship ecosystem and start-ups funding
4. Managing risks and negotiating deals
5. Marketing management and strategies for start-ups
6. Business family entrepreneurs and new-generation entrepreneurs
7. Managing growth and transition of start-ups
8. Exiting the business: Routes and processes
9. Concluding lessons for success