Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.
Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China.
Xiaowen Tian is Professor of Management in the School of Management and Governance at Murdoch University, in Western Australia. He is the author of four books and has published numerous articles in journals such as the Journal of International Business Studies, the Journal of World Business and Organizational Dynamics.
Inhaltsangabe
1. Introduction 2. Think strategically 3. Look before you leap 4. Select an entry mode 5. Form an international alliance 6. Protect intellectual property rights 7. Negotiate with Chinese partners 8. Marketing management 9. Production operations management 10. Human resource management 11. Corporate finance issues 12. Corporate social responsibility considerations References Index.
1. Introduction 2. Think strategically 3. Look before you leap 4. Select an entry mode 5. Form an international alliance 6. Protect intellectual property rights 7. Negotiate with Chinese partners 8. Marketing management 9. Production operations management 10. Human resource management 11. Corporate finance issues 12. Corporate social responsibility considerations References Index.
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