C. Zopounidis, Panos M. Pardalos

Managing in Uncertainty: Theory and Practice

• Gebundenes Buch

Produktbeschreibung

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

Produktdetails

• Applied Optimization 19
• Verlag: Springer, Berlin
• 1998.
• Seitenzahl: 560
• Erscheinungstermin: 31. August 1998
• Englisch
• Abmessung: 241mm x 160mm x 35mm
• Gewicht: 994g
• ISBN-13: 9780792351108
• ISBN-10: 079235110X
• Artikelnr.: 23425648

Inhaltsangabe

Editorial. I: Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance. Author Index.