Managing Corporate Social Responsibility - Coombs, W. Timothy; Holladay, Sherry J.
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Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model…mehr

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Produktbeschreibung
Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model
Discusses ways to maximize the use of social media andtraditional media throughout the process
Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA.
Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness
Autorenporträt
W. TIMOTHY COOMBS is a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. He is author of the award-winning Ongoing Crisis Communication (1999), Today's Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006). SHERRY J. HOLLADAY is a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. Her work has been widely published in several journals. Together, W. Timothy Coombs and Sherry J. Holladay are authors of the award-winning books It';s Not Just PR: Public Relations in Society (Wiley-Blackwell, 2007) and PR Strategy and Application: Managing Influence (Wiley-Blackwell, 2010), and co-editors of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).