Managing Corporate Reputation - Croft, Susan; Dalton, John
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Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.

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Produktbeschreibung
Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
Autorenporträt
Susan Croft is an international public speaker and corporate trainer. She is founder and partner of ASC Training and Consulting where she is responsible for communications and sales training. Previously, she was a senior consultant with the international PR firm Hill and Knowlton. Prior to this she ran her own Los Angeles-based PR agency which was subsequently acquired by a leading international firm.