77,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
39 °P sammeln
  • Broschiertes Buch

This extremely successful book, already in use on courses in hardback, is now being made available in paperback. Based on a major in-depth study of four UK industry sectors, the book provides an authoritative and searching analysis of how UK companies manage strategic change and how it affects their competitive performance. The authors focus on the key question of why firms operating in the same industry produce varying performances over time. As a result they have been able to pinpoint the differences in the way that change is managed from business to business and identify the common problems…mehr

Produktbeschreibung
This extremely successful book, already in use on courses in hardback, is now being made available in paperback. Based on a major in-depth study of four UK industry sectors, the book provides an authoritative and searching analysis of how UK companies manage strategic change and how it affects their competitive performance. The authors focus on the key question of why firms operating in the same industry produce varying performances over time. As a result they have been able to pinpoint the differences in the way that change is managed from business to business and identify the common problems across industry sectors. Managing Change for Competitive Success * Explores both high and low performance at company level * Stresses that managing change is a long-term process requiring continual adjustment to uncertainty and complexity * Uses numerous practical case studies in explaining performance differences Combining theory with real practice Managing Change for Competitive Success is an essential resource for all students of Strategic Management.
Autorenporträt
Andrew Pettigrew is Professor of Organizational Behaviour and Director of the Centre for Corporate Strategy and Change, University of Warwick, UK. Richard Whipp is Professor of Human Resource Management at Cardiff Business School, UK. Both authors have written widely on the management of strategic change.