Birgitta Sandberg

Broschiertes Buch

Managing and Marketing Radical Innovations

Marketing New Technology

Beschreibung

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

Autor

Birgitta Sandberg is Assistant Professor in International Business and coordinator of the Global Innovation Management Masters Degree Programme at the Turku School of Economics, Finland.

Produktdetails

• Routledge Studies in Innovation, Organizations and Technology
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 288
• Erscheinungstermin: 27. Januar 2011
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 438g
• ISBN-13: 9780415619479
• ISBN-10: 0415619475
• Artikelnr.: 33133094