This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to
This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to
Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.
Inhaltsangabe
1. Innovation and New Product Development in the Food Industry: An overview of international research 2. Business Innovation: Meaning, antecedents, process and consequences 3. Methodology 4. Context of Study I 5. Context of Study II 6. Innovation in Case-study Companies 7. New Product Development in Scotland: A survey 8. Conclusions and Implications 9. Research Findings and Extant Literature: Congruence, conflict and implications
1. Innovation and New Product Development in the Food Industry: An overview of international research 2. Business Innovation: Meaning, antecedents, process and consequences 3. Methodology 4. Context of Study I 5. Context of Study II 6. Innovation in Case-study Companies 7. New Product Development in Scotland: A survey 8. Conclusions and Implications 9. Research Findings and Extant Literature: Congruence, conflict and implications
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