Derrick Barry Van Der Merwe, Visvanathan Naicker

Managers¿ perception of Mobile Technology adoption

• Broschiertes Buch

Produktbeschreibung

Mobile technology has changed the way business is done. It represents the next wave of opportunity, whereby technology can perform millions of transactions in seconds. In the mobile world a consumer device, such as smartphone collecting data could be the starting point, analyzing the data and presenting the data to the user and consumer with a tailor-made opportunity or business proposition in real time. Mobility implemented correctly is a game changer, driving instant gratification, changing human behavior. Changing human behavior is one of the key challenges managers face in their attempt to adopt mobile technology. Managers therefore have the responsibility to make the right decisions as to how mobile technology is to be adopted and used in the organization. If IT managers were tooled with a greater understanding of the effect factors that influence adoption, they may be able to make informed decisions.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 112
• Erscheinungstermin: 24. Mai 2018
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 185g
• ISBN-13: 9786139840748
• ISBN-10: 6139840740
• Artikelnr.: 53030021

Autorenporträt

Derrick Barry Van Der Merwe - Soy un aprendiz permanente, apasionado por ampliar mi aprendizaje y crecimiento personal. Poseo varias titulaciones académicas, entre las que destaca mi máster en Liderazgo Empresarial. He madurado emocional y espiritualmente y he aprendido a no comprometer mi integridad. Espero ser un faro positivo en muchas personas.