Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a student needs to understand the subject and pass the exam
Management: A Concise Introduction has been written with the student in mind - short chapters, easy identification of the key points and revision-friendly sections. Backed by robust academic theory with plenty of pedagogical features, it has an engaging style and is, all in all, everything a student needs to understand the subject and pass the exam
RICHARD PETTINGER Lecturer in Management at University College London, UK. He is director of a number of undergraduate programmes and is currently Admissions Tutor. He has written over 30 books, most recently Managing for Dummies.
Inhaltsangabe
PART I: THE FOUNDATIONS OF MANAGEMENT.- Introduction.- Organisations, Managers and the Environment.- Managing in a Changing Environment.- Ethics and Corporate Governance.- The Practice of Management.- PART II: MANAGEMENT AND PEOPLES.- Culture.- Communication.- Management Influence, Power and Conflict.- Human Resource Management.- Leadership and Management.- PART III: STRATEGY, POLICY, DIRECTION AND PRIORITIES.- Strategy, Policy and Direction.- Marketing.- Managing Operations and Projects.- Financial and Quantitative Aspects of Management.- Organizational and Managerial Performance.- PART IV: ENDURING PRIORITIES OF MANAGEMENT.- Risk.- Management and Motivation.- Management on a Daily Basis.- Management Development.- Managing in a Global and International Environment.- Managing for the Present and Future.- PART V: SUMMARY SHEETS.
PART I: THE FOUNDATIONS OF MANAGEMENT.- Introduction.- Organisations, Managers and the Environment.- Managing in a Changing Environment.- Ethics and Corporate Governance.- The Practice of Management.- PART II: MANAGEMENT AND PEOPLES.- Culture.- Communication.- Management Influence, Power and Conflict.- Human Resource Management.- Leadership and Management.- PART III: STRATEGY, POLICY, DIRECTION AND PRIORITIES.- Strategy, Policy and Direction.- Marketing.- Managing Operations and Projects.- Financial and Quantitative Aspects of Management.- Organizational and Managerial Performance.- PART IV: ENDURING PRIORITIES OF MANAGEMENT.- Risk.- Management and Motivation.- Management on a Daily Basis.- Management Development.- Managing in a Global and International Environment.- Managing for the Present and Future.- PART V: SUMMARY SHEETS.
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