Making, Selling and Wearing Boys' Clothes in Late-Victorian England - Rose, Clare
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Drawing upon a remarkable variety of documentary evidence, this study argues that much of Britain's consumer culture and modern business practices was influenced by the ready-to-wear market in boys' clothes. Through a detailed visual and statistical analysis of these sources, linking the design and retailing of boys' clothing with social, cultural and economic issues, it shows that an understanding of the production and consumption of the boys clothing is central to debates on the growth of the consumer society, the development of mass-market fashion, and concepts of childhood and masculinity.

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Produktbeschreibung
Drawing upon a remarkable variety of documentary evidence, this study argues that much of Britain's consumer culture and modern business practices was influenced by the ready-to-wear market in boys' clothes. Through a detailed visual and statistical analysis of these sources, linking the design and retailing of boys' clothing with social, cultural and economic issues, it shows that an understanding of the production and consumption of the boys clothing is central to debates on the growth of the consumer society, the development of mass-market fashion, and concepts of childhood and masculinity.
Autorenporträt
Clare Rose is a fashion historian who is an expert on fashion before 1920 and on children's clothes. She currently teaches at the Royal School of Needlework, London and at the V&A Museum, and has been interviewed on the Great British Sewing Bee. She has worked as a museum curator and done research in museum collections and archives throughout Europe and the USA, unearthing unseen artefacts and documents that can change the way we think about the past. These include mail order clothing catalogues from the 1840s, copyrighted designs for clothing, pre-1914 fashion magazines, and photographs. Her latest book, Art Nouveau Fashion, uses the rich resources of the V&A Museum to give a new view of this fascinating period with many previously unpublished images.