This is a practical guide for anyone who wants to learn how to make successful programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions.
This is a practical guide for anyone who wants to learn how to make successful programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions.
Steve Ahern, OAM, has been in radio for over 40 years, working in all sectors of the Australian radio industry. He is currently the Head of the ABU Media Academy. Steve was previously Director of Radio at the Australian Film Television and Radio School and also ran his own international radio and new media training company, as well as radioinfo, a website for audio industry broadcast professionals.
Inhaltsangabe
List of Contributors Preface 1. History of Radio 2. The Future of Radio Internationally 3. Making Podcasts 4. Broadcast Laws and Regulations 5. The Studio 6. Radio Announcing 7. Presentation 8. Interviewing 9. Researching and Producing 10. Talkback Steve Ahern 11. Copywriting 12. Audio Production 13. News 14. Audience Research and Promotions 15. Radio Sales 16. Programming 17. Features and Comedy 18. Transmission Glossary
List of Contributors Preface 1. History of Radio 2. The Future of Radio Internationally 3. Making Podcasts 4. Broadcast Laws and Regulations 5. The Studio 6. Radio Announcing 7. Presentation 8. Interviewing 9. Researching and Producing 10. Talkback Steve Ahern 11. Copywriting 12. Audio Production 13. News 14. Audience Research and Promotions 15. Radio Sales 16. Programming 17. Features and Comedy 18. Transmission Glossary
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