This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression.
This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression.
Edited by Clare Douglass Little - Contributions by Elizabeth Johnston Ambrose; Anna Barritt; Laken Brooks; Clare Douglass Little; Alexandra Hauke; Katherine Anderson Howell; Michael V. Perez; Fatma Sagir; April Wilson and Florian Zitzelsberger
Inhaltsangabe
Chapter 1: When Makeup Gets Ugly: The Complicated Commerce of Marketing Image, Authenticity, and Social Awareness in the Online Makeup Tutorial Clare Douglass Little Chapter 2: The Popularity of Fenty Beauty and How It Reflects the Online Beauty Community April Wilson Chapter 3: Microcelebrity, Class, and Participatory Entitlement: The Cases of Jaclyn Hill and Jeffree Star Anna Barritt Chapter 4: Subscribe to my Empire: Jeffree Star and Self-Branding on YouTube Alexandra Hauke and Florian Zitzelsberger Chapter 5: The Ladies' Dressing Rooms: Cosmetic "Trickery" from Tertullian's Eve to Kandee Johnson's Barbie Elizabeth Johnston Ambrose Chapter 6: The Pigments of Patriarchy and Femme Trans Exclusion in the History of the "All Natural" Makeup Movement Laken Brooks Chapter 7: "What's the Point in Covering Them Up?": Visible Disability and the Invitation to Stare in YouTube Makeup Tutorials Katherine Anderson Howell Chapter 8: Not Just for the Boys: Some Aspects of the Grotesque in Men Selling and Wearing Makeup Michael V. Perez Chapter 9: Hijabi Makeup?: The Muslim Female Face and the Practice of Exposure Fatma Sagir
Chapter 1: When Makeup Gets Ugly: The Complicated Commerce of Marketing Image, Authenticity, and Social Awareness in the Online Makeup Tutorial Clare Douglass Little Chapter 2: The Popularity of Fenty Beauty and How It Reflects the Online Beauty Community April Wilson Chapter 3: Microcelebrity, Class, and Participatory Entitlement: The Cases of Jaclyn Hill and Jeffree Star Anna Barritt Chapter 4: Subscribe to my Empire: Jeffree Star and Self-Branding on YouTube Alexandra Hauke and Florian Zitzelsberger Chapter 5: The Ladies' Dressing Rooms: Cosmetic "Trickery" from Tertullian's Eve to Kandee Johnson's Barbie Elizabeth Johnston Ambrose Chapter 6: The Pigments of Patriarchy and Femme Trans Exclusion in the History of the "All Natural" Makeup Movement Laken Brooks Chapter 7: "What's the Point in Covering Them Up?": Visible Disability and the Invitation to Stare in YouTube Makeup Tutorials Katherine Anderson Howell Chapter 8: Not Just for the Boys: Some Aspects of the Grotesque in Men Selling and Wearing Makeup Michael V. Perez Chapter 9: Hijabi Makeup?: The Muslim Female Face and the Practice of Exposure Fatma Sagir
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