Made to Stick - Heath, Chip; Heath, Dan
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This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.

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Produktbeschreibung
This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.
Autorenporträt
Chip Heath & Dan Heath
Rezensionen
Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable and the Heaths do the telling with beautiful clarity. The Christian Science Monitor

Utterly compelling. Los Angeles Times

Surprising and provocative. The New York Sun

Savvy. People

Fun to read and solidly researched. Publishers Weekly (starred review)