Richard M Steers

Made in Korea

Chung Ju Yung and the Rise of Hyundai

• Gebundenes Buch

Produktbeschreibung

Chung Ju Yung rose from poverty to build Hyundai, one of the world's largest and most successful business empires. This book tells his fascinating story and reveals his winning business strategies. 32 photos.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 332
• Erscheinungstermin: 29. Oktober 1998
• Englisch
• Abmessung: 236mm x 159mm x 27mm
• Gewicht: 730g
• ISBN-13: 9780415920506
• ISBN-10: 0415920507
• Artikelnr.: 21263109

Autorenporträt

Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Questfor Globalization (1997) and Chaebol: Korea's New Industrial Might (1989).

Inhaltsangabe

Chapter 1 Shared Destinies
Chapter 2 Korea's Entrepreneurial Heritage
Chapter 3 Learning the Business
Chapter 4 Rebuilding the Homeland
Chapter 5 Driving is Believing
Chapter 6 Victory at Sea
Chapter 7 Contractor to the World
Chapter 8 Joining the High-Tech Race
Chapter 9 Bumpy Road to Labor Peace
Chapter 10 Olympic Pursuits
Chapter 11 Passing the Torch
Chapter 12 Into the Political Maelstrom
Chapter 13 Developing the Hyundai Spirit
Chapter 14 Lessons for the Global Entrepreneur