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Produktdetails
- Produktdetails
- Verlag: Open Road Integrated Media, Inc.
- Seitenzahl: 232
- Erscheinungstermin: 20. September 2011
- Englisch
- Abmessung: 216mm x 141mm x 15mm
- Gewicht: 299g
- ISBN-13: 9781453258170
- ISBN-10: 1453258175
- Artikelnr.: 35428109
- Verlag: Open Road Integrated Media, Inc.
- Seitenzahl: 232
- Erscheinungstermin: 20. September 2011
- Englisch
- Abmessung: 216mm x 141mm x 15mm
- Gewicht: 299g
- ISBN-13: 9781453258170
- ISBN-10: 1453258175
- Artikelnr.: 35428109
Richard Kirshenbaum is one of the most exciting personalities in New York City advertising. In 1987, at age twenty-six, he cofounded the Kirshenbaum Bond + Partners agency, which pioneered such innovative concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerrilla marketing. At the time of its sale, KBP was the largest independent ad agency in the United States, with one billion dollars in billing. In 2011 Kirshenbaum launched NSG/SWAT, a high-profile boutique branding agency that works with entrepreneurs and emerging companies. He is also cofounder, with music icon Chris Blackwell, of Blackwell Fine Jamaican Rum. Kirshenbaum has lectured at Harvard Business School, has appeared on 20/20 , was named to Crain’s New York Business’s "40 under Forty" list, was inducted into the Advertising Hall of Fame in 2000, and snagged second place on a list of the top one hundred US entrepreneurs. He is the author of the business book Under the Radar; the relationship guide Closing the Deal, which has been translated into nine languages; the advertising memoir Madboy, an Amazon bestseller; and Isn’t That Rich?, a compilation of essays from his New York Observer column. Kirshenbaum is an accomplished playwright, and his work has been produced by David Mamet’s Atlantic Theater Company. He has also contributed to Us Weekly’s "Fashion Police" feature and has written comedy for the legendary Joan Rivers, among others.
Prologue
THE COMPETITIVE LANDSCAPE
Chapter One: My Long G’Island Accent ………………..p.6
Chapter Two: Boy Friday Becomes Ad Boy…………..….p.23
THE STRATEGY
Chapter Three: Big Dreams, Big Personalities and Andy Warhol…….p.33
THE PITCH
Chapter Four: Our First Real Office, Solid Gold………….p.48
Chapter Five: My Most Un-Favorite Year…………………p.63
Chapter Six: I Almost Did It My Way………………….….p.76
Chapter Seven: Expect the Unexpected…………………….p.88
Chapter Eight: Adland……………………………………...p.103
THE CAMPAIGN
Chapter Nine: Go West, Young Man………………………..p.110
Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133
Chapter Eleven: The Best Stuff Doesn’t Get Any Better……p.147
Chapter Twelve: The Most Fun You Can Have with Your
Clothes On………………………………………………….p. 162
Chapter Thirteen: Ice, Ice, Baby…………………………….p.185
Chapter Fourteen: In the Name of Love……………………..p. 196
BRAND EXTENSION
Chapter Fifteen: Innovation Tastes Great…………………..…p.205
Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219
Chapter Seventeen: If It’s Going to Happen, It’s Going to Happen in New
York……………………………………………………………p. 225
Chapter Eighteen: Pass the Torch……………………………...p. 230
Epilogue
THE COMPETITIVE LANDSCAPE
Chapter One: My Long G’Island Accent ………………..p.6
Chapter Two: Boy Friday Becomes Ad Boy…………..….p.23
THE STRATEGY
Chapter Three: Big Dreams, Big Personalities and Andy Warhol…….p.33
THE PITCH
Chapter Four: Our First Real Office, Solid Gold………….p.48
Chapter Five: My Most Un-Favorite Year…………………p.63
Chapter Six: I Almost Did It My Way………………….….p.76
Chapter Seven: Expect the Unexpected…………………….p.88
Chapter Eight: Adland……………………………………...p.103
THE CAMPAIGN
Chapter Nine: Go West, Young Man………………………..p.110
Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133
Chapter Eleven: The Best Stuff Doesn’t Get Any Better……p.147
Chapter Twelve: The Most Fun You Can Have with Your
Clothes On………………………………………………….p. 162
Chapter Thirteen: Ice, Ice, Baby…………………………….p.185
Chapter Fourteen: In the Name of Love……………………..p. 196
BRAND EXTENSION
Chapter Fifteen: Innovation Tastes Great…………………..…p.205
Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219
Chapter Seventeen: If It’s Going to Happen, It’s Going to Happen in New
York……………………………………………………………p. 225
Chapter Eighteen: Pass the Torch……………………………...p. 230
Epilogue
Prologue
THE COMPETITIVE LANDSCAPE
Chapter One: My Long G’Island Accent ………………..p.6
Chapter Two: Boy Friday Becomes Ad Boy…………..….p.23
THE STRATEGY
Chapter Three: Big Dreams, Big Personalities and Andy Warhol…….p.33
THE PITCH
Chapter Four: Our First Real Office, Solid Gold………….p.48
Chapter Five: My Most Un-Favorite Year…………………p.63
Chapter Six: I Almost Did It My Way………………….….p.76
Chapter Seven: Expect the Unexpected…………………….p.88
Chapter Eight: Adland……………………………………...p.103
THE CAMPAIGN
Chapter Nine: Go West, Young Man………………………..p.110
Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133
Chapter Eleven: The Best Stuff Doesn’t Get Any Better……p.147
Chapter Twelve: The Most Fun You Can Have with Your
Clothes On………………………………………………….p. 162
Chapter Thirteen: Ice, Ice, Baby…………………………….p.185
Chapter Fourteen: In the Name of Love……………………..p. 196
BRAND EXTENSION
Chapter Fifteen: Innovation Tastes Great…………………..…p.205
Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219
Chapter Seventeen: If It’s Going to Happen, It’s Going to Happen in New
York……………………………………………………………p. 225
Chapter Eighteen: Pass the Torch……………………………...p. 230
Epilogue
THE COMPETITIVE LANDSCAPE
Chapter One: My Long G’Island Accent ………………..p.6
Chapter Two: Boy Friday Becomes Ad Boy…………..….p.23
THE STRATEGY
Chapter Three: Big Dreams, Big Personalities and Andy Warhol…….p.33
THE PITCH
Chapter Four: Our First Real Office, Solid Gold………….p.48
Chapter Five: My Most Un-Favorite Year…………………p.63
Chapter Six: I Almost Did It My Way………………….….p.76
Chapter Seven: Expect the Unexpected…………………….p.88
Chapter Eight: Adland……………………………………...p.103
THE CAMPAIGN
Chapter Nine: Go West, Young Man………………………..p.110
Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133
Chapter Eleven: The Best Stuff Doesn’t Get Any Better……p.147
Chapter Twelve: The Most Fun You Can Have with Your
Clothes On………………………………………………….p. 162
Chapter Thirteen: Ice, Ice, Baby…………………………….p.185
Chapter Fourteen: In the Name of Love……………………..p. 196
BRAND EXTENSION
Chapter Fifteen: Innovation Tastes Great…………………..…p.205
Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219
Chapter Seventeen: If It’s Going to Happen, It’s Going to Happen in New
York……………………………………………………………p. 225
Chapter Eighteen: Pass the Torch……………………………...p. 230
Epilogue