Mad for Ads - Fyvie, Erica
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A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It's a savvy look at the business of advertising that empowers kids to think critically and…mehr

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Produktbeschreibung
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It's a savvy look at the business of advertising that empowers kids to think critically and be discerning.Kids are suckers for advertising? Not the ones who read this book!
Autorenporträt
Erica Fyvie has worked as an academic editor and writer and has written for magazines and blogs. She is also the author of Trash Revolution, which won a Green Earth Book Award and was nominated for a Red Maple Award, the Norma Fleck Award and a Lane Anderson Award, among others. She lives in Toronto, Ontario.