Tomi Ahonen

M-Profits

Making Money from 3G Services

• Gebundenes Buch

Produktbeschreibung

With the worlds wireless companies poised to transfer to the next generation of technology, 3G or 3rd generation technology is projected to be the savoir of the industry. This technology will allow enhanced wireless capabilities such as video conferences, remote internet, and network log-ins. The general consensus in the telecommunications industry is that services will be driving this new UMTS-3G industry. M-Profits. Money and 3G Services discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.

Produktdetails

• Verlag: WILEY & SONS
• 1. Auflage
• Seitenzahl: 352
• Erscheinungstermin: 27. September 2002
• Englisch
• Abmessung: 240mm x 161mm x 25mm
• Gewicht: 656g
• ISBN-13: 9780470847756
• ISBN-10: 0470847751
• Artikelnr.: 11093241

Autorenporträt

Tomi T. Ahonen is an independent consultant on 3G strategy. Previously he set up and headed Nokia's Global 3G Business Consultancy department. Earlier he worked for three operators/carriers in Finland and New York, creating the world's first fixed-mobile service bundle, and setting a world record for challenger operator market share, as well as participating in telecoms standardization. He started work as a controller on Wall Street. Tomi holds an MBA from St John's University New York Joe has been in the telecommunications industry since 1979 when he joined BT. He has worked in the mobile telecommunications arena since 1985 where he worked in the emerging European mobile phone market. He has been with Nokia for over 10 years holding various positions in sales, marketing and strategic areas for the mobile infrastructure business. He started his career in the Royal Navy as a radio engineer and now lives in Finland with his family.

Inhaltsangabe

Foreword. Acknowledgements. Intro to m-Profits: Show Me the Money.
Characteristics of Mobile Services: What Makes Them Different. Mobile Phone
the Most Personal Device: Cannot Live Without It. Micro-payments: The
Magical Key to Content Revenues. The 5 M's of 3G Services: Recipe for
Killer Cocktails. The Profits of Movement Services: Escaping the Fixed
Place. The Profits of Mobile Services: Expanding the Concept of Time. The
Profits of 'Me' Services. The Profits of Money Services: Expending
Financial Resources. The Profits of Machine Services: Empowering Gadgets
and Devices. Money Patterns in Cellular Networks: The 'Hockey Stick'
Curves. Tariffing: Just Below the Pain Threshold. Marketing 3G Services.
Competition in 3G Services: More Competitors. Revenue Sharing and
Partnering: When You Cannot Do It Alone. Business Case of 3G for the
Operator: Revenues, Cost and Profitability. Money Migration: Know the
Streams. 4G: What Next? Postscript: Final Thoughts. m-Dictionary.
Abbreviations. Bibliography. Websites. Services Index. Index.

Rezensionen

"...A visionary theory of the future of telecoms economics..." (www.Wap Insigt, 16 September 2002)

"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)

"...fascinating...a must for anyone in the business..." (M2 Best Books, 30 September 2002)