Lycra describes the development of a specific fabric, but in the process provides students with rare insights into U.S. corporate history, the changing image of women in America, and how a seemingly doomed product came to occupy a position never imagined by its inventors and contained in the wardrobe of virtually every American. And it will generate lively discussion of the story of the relationship between technology, science and society over the past half a century. First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
Lycra describes the development of a specific fabric, but in the process provides students with rare insights into U.S. corporate history, the changing image of women in America, and how a seemingly doomed product came to occupy a position never imagined by its inventors and contained in the wardrobe of virtually every American. And it will generate lively discussion of the story of the relationship between technology, science and society over the past half a century.First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.
Kaori O'Connor is a Research Fellow in the Department of Anthropology, University College London (UCL) in the United Kingdom. She holds four degrees in anthropology, worked on Vogue magazine, was the founding editor of the Fashion Guide to London, has written several books on fashion and shopping, designed hand knitwear and originated and presented fashion and lifestyle features for television, radio and national newspapers. She also works on the anthropology of food, for which she won the 2009 Sophie Coe Prize for her study of the Hawaiian Luau. Her most recent book is The English Breakfast: The Biography of a National Meal published by Kegan Paul.
Inhaltsangabe
1. Lycra the Ethnographic Moment and the Anthropology of Stuff 2. Dupont: Culture Kinship and Myth 3. Dupont's Family of Fibers and the Birth of Lycra 4. Launching Lycra 5. Lycra Aerobics and the Rise of the Legging 6. Another Ethnographic Moment
1. Lycra the Ethnographic Moment and the Anthropology of Stuff 2. Dupont: Culture Kinship and Myth 3. Dupont's Family of Fibers and the Birth of Lycra 4. Launching Lycra 5. Lycra Aerobics and the Rise of the Legging 6. Another Ethnographic Moment
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