Kv¿ta Ol¿anová, Gina Cook, Marija Zlati¿

Gebundenes Buch

Luxury Marketing and Brand Strategy

Theory and Practice for a Changing World

Beschreibung

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.

Autor

Kv¿ta Olanová is Associate Professor at the Prague University of Economics and Business. Dr. Olanová has an extensive marketing background and close connections with the luxury industry. Gina Cook is Professor in the College of Business at Metropolitan State University of Denver in Colorado, USA, where she teaches international business and marketing courses. Marija Zlati¿ taught marketing for many years at Prague University of Economics and Business and has recently transitioned into the private sector, focused on luxury strategy and technology.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 262
• Erscheinungstermin: 2. September 2025
• Englisch
• Abmessung: 250mm x 175mm x 19mm
• Gewicht: 637g
• ISBN-13: 9781032974330
• ISBN-10: 1032974338
• Artikelnr.: 73777348