Andere Kunden interessierten sich auch für
![The Internet use by the Luxury industry]( "The Internet use by the Luxury industry")
The Internet use by the Luxury industry32,99 €![Luxury and fashion brands in China]( "Luxury and fashion brands in China")
Luxury and fashion brands in China38,99 €![Luxury retailing in China]( "Luxury retailing in China")
Luxury retailing in China32,99 €![Meta-Luxury]( "Meta-Luxury")
Meta-Luxury44,99 €![Optimal Solution for the Creation of Brand Awareness for Greater Market Share Acquisition of Siemens Mobility B.V.]( "Optimal Solution for the Creation of Brand Awareness for Greater Market Share Acquisition of Siemens Mobility B.V.")
Optimal Solution for the Creation of Brand Awareness for Greater Market Share Acquisition of Siemens Mobility B.V.18,95 €![The Creation of the Extraordinary]( "The Creation of the Extraordinary")
The Creation of the Extraordinary37,99 €![Greater Good: How Good Marketing Makes for Better Democracy]( "Greater Good: How Good Marketing Makes for Better Democracy")
Greater Good: How Good Marketing Makes for Better Democracy29,99 €
the current study will explore luxury brand websites in Chinese and English language in terms of website characteristics, standardization versus adaptation, product category, country of origin, cultural viewpoints and authenticity. The overall contribution of this research is to forward and apply theoretical perspectives to luxury online branding strategy and tactics. The research will be the first content analysis study in luxury online branding in China market as well. The integrated authenticity model and luxury brands authenticity index will contribute greatly in luxury branding research. Finally, the findings will be utilized by both industry and new media professionals as a practical outline for effective online branding in the market of China.