Michael Levy, Barton A. Weitz

Loose Leaf Retailing Management

• Loseblattsammlung

Produktbeschreibung

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

Produktdetails

• Verlag: McGraw Hill LLC
• Seitenzahl: 1408
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 20. November 2013
• Englisch
• Abmessung: 269mm x 216mm x 25mm
• Gewicht: 1429g
• ISBN-13: 9780077512415
• ISBN-10: 0077512413
• Artikelnr.: 39354465

Autorenporträt

Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn's, Neiman Marcus, ProfitLogic, and Zale Corp.