From neighborhood supermarkets stocked with designer water to the exclusive boutiques of Madison Avenue, this witty look at spending habits joins "Bobos in Paradise" and "Why We Buy" in capturing what drives the way consumers live (and shop) today.
From neighborhood supermarkets stocked with designer water to the exclusive boutiques of Madison Avenue, this witty look at spending habits joins "Bobos in Paradise" and "Why We Buy" in capturing what drives the way consumers live (and shop) today.
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.
Inhaltsangabe
Contents ACKNOWLEDGMENTS INTRODUCTION 1. Over the Top Americans in the Lap of Luxury 2. The Social Construction of Luxury A Taxonomy of Taste 3. Let's Go Shopping The Streets of Material Dreams 4. Where Opuluxe Is Made and Who Makes It LVMH and Condé Nast 5. How Luxury Becomes Necessity The Work of Advertising 6. From Shirts to Tulips A Musing on Luxury 7. Viva Las Vegas! A Strip of Luxury 8. Still Learning from Las Vegas How Luxury Is Turning Religious Conclusion A (Mild) Defense of Luxury SELECTED BIBLIOGRAPHY INDEX
Contents ACKNOWLEDGMENTS INTRODUCTION 1. Over the Top Americans in the Lap of Luxury 2. The Social Construction of Luxury A Taxonomy of Taste 3. Let's Go Shopping The Streets of Material Dreams 4. Where Opuluxe Is Made and Who Makes It LVMH and Condé Nast 5. How Luxury Becomes Necessity The Work of Advertising 6. From Shirts to Tulips A Musing on Luxury 7. Viva Las Vegas! A Strip of Luxury 8. Still Learning from Las Vegas How Luxury Is Turning Religious Conclusion A (Mild) Defense of Luxury SELECTED BIBLIOGRAPHY INDEX
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