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Research Paper (undergraduate) from the year 2023 in the subject Business economics - Miscellaneous, grade: pass, , course: PhD-BA, language: English, abstract: The process of incorporating digital technology throughout various aspects of a business is commonly referred to as "digital transformation." This transformative endeavor fundamentally alters operational methods and enhances the delivery of value to customers. It has a significant impact on and enhances the business models, operational procedures, and customer experience. Moreover, considering the comprehensive integration of digital transformation across various corporate domains, it is expected that certain industries will have a greater potential for envisioning future scenarios compared to others. Businesses seeking to transition to a digital environment aim to enhance their competitive advantage by offering services through virtual channels and effectively implementing operations management strategies. The literature also indicates that the emergence of new digital technologies, automation, and artificial intelligence is enabling the rise of a new generation of intelligent organizations. This topic warrants further investigation in future research endeavors.