Listening to Future-Retail (MSEL) - Rasmus, Daniel W.; Salkowitz, Rob
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Listening to the Future
Why It's Everybody's Business
New business models, new sources of competition, sweeping changes in the workforce-and information at the center of it all. Is your business ready for what's next?
In Listening to the Future: Why It's Everybody's Business, forecasters Daniel W. Rasmus and Rob Salkowitz present the perspectives of Microsoft(r), the world's largest software company, on the challenges ahead for businesses, governments, and people around the world. How can we share knowledge and empower people in our organizations to act with insight and confidence in…mehr

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Produktbeschreibung
Listening to the Future

Why It's Everybody's Business

New business models, new sources of competition, sweeping changes in the workforce-and information at the center of it all. Is your business ready for what's next?

In Listening to the Future: Why It's Everybody's Business, forecasters Daniel W. Rasmus and Rob Salkowitz present the perspectives of Microsoft(r), the world's largest software company, on the challenges ahead for businesses, governments, and people around the world. How can we share knowledge and empower people in our organizations to act with insight and confidence in a world inundated with data? How can businesses get out in front of new technology innovations in the consumer world and the enterprise to unlock the potential of a new generation of talent? How can information technology provide strategic value in a dynamic and interconnected world?

Rasmus and Salkowitz look beyond the near-term trends and the latest high-tech fads to expose the critical uncertainties surrounding globalization, workforce evolution, transparency, and the effects of networks and mass collaboration. By exploring divergent scenarios of possible futures rather than a firm set of predictions, they offer business leaders a framework to make their organizations resilient against a range of potential circumstances, while positioning themselves to take maximum advantage of new opportunities.

Part of Microsoft's Executive Leadership series, Listening to the Future: Why It's Everybody's Business examines specific industries, including manufacturing, financial services and insurance, retail, professional services, government and public sector, education, and healthcare, identifying how the key themes of the new world of business will play out in these segments of the economy.

This timely book explores:
Strategies for managing a dynamic business
Discovering and acting on insights developed from complexity
Gaining strategic advantage through IT
Maximizing the value of a blended workforce
Recognizing how driving forces are shaping the business climate
Sharing knowledge to improve business performance

Business-focused and jargon-free, Listening to the Future: Why It's Everybody's Business provides decision-makers with a clear frame-work for making sense of the critical dynamics and uncertainties shaping the next ten to fifteen years, and clearly explains the innovative technologies that may play a role in the new world of business and work. This Is the New World of Work.

Find Out Why It's Everybody's Business!

Every organization wants to know what is coming next. Powerful dynamics are at work throughout the world and in order to thrive, you need to understand the trends, emergent technologies, and uncertainties involved to plan your organization's way forward.

Drawing on valuable research conducted by Microsoft(r) to capture the key areas that will determine success or failure for organizations in the years ahead, Listening to the Future: Why It's Everybody's Business reveals:
Keys to anticipating new sources of competition and new market opportunities
Ways to gain insights from the flood of complex new data
How to manage a workforce that blends generations, geographies, workstyles, and priorities
Strategies for turning IT investments from a cost to a strategic asset

Listening to the Future: Why It's Everybody's Business capably explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries.

This important book reveals how driving forces such as globalization, demographic change, and mass collaboration filter down to the specific priorities faced by your business. Their framework equips you with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.
Autorenporträt
Daniel W. Rasmus is Director of Business Insights for Microsoft(r) Business Division, where he manages the development of long-range scenarios to inform how software will be used in tomorrow's work environment based on different social, economic, and political settings that may occur in the future. Prior to joining Microsoft(r) Daniel was an analyst with Forrester Research and wrote extensively about collaboration and knowledge management. His forthcoming book Management by Design will be published by Wiley in 2009. Dan lives in Sammamish, Washington, with his wife Janet and daughters Rachel and Alyssa. Rob Salkowitz is a writer and consultant specializing in the social implications of new technology in the workplace, and author of Generation Blend: Managing Across the Technology Age Gap, published by Wiley in 2008. He works with Microsoft(r) and other clients to articulate business strategy, and writes and speaks on issues related to the changing workforce. Rob lives in Seattle, Washington, with his wife Eunice Verstegen.