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Video is rapidly becoming the most essential tool for marketing. Video content holds peoples' attention and gets more interactions than any other type of content. Can you afford to leave video out of your marketing mix? You know you need to do it, but video can feel scary, especially if you don't know where to start. Lights! Camera! YOU! takes the scary out of creating and using video to market your practice. Some of the things you'll learn: * What videos are the most important to have * How to create videos that look professional and engage patients * How to maximize YouTube and get found * How to use video on social platforms With detailed instructions and over 30 how-to images, Lights! Camera! YOU! walks you through the steps of creating practice videos, building a YouTube channel, using video on your social platforms, and making sure your videos--and YOU--get found online. Included with your book purchase is online access to bonus downloads, including templates, planning tools, and example videos.