Life of Numbers (2nd Ed) - Poole, Thom
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In this book, Thom Poole explores the psychology, perceptions, mythology and business of numbers through the ages and around the world. Using this understanding, brand and product marketers / designers can better adapt their products to influence and engage their audiences.It is the companion book to Life of Colour - also written by Thom Poole.

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Produktbeschreibung
In this book, Thom Poole explores the psychology, perceptions, mythology and business of numbers through the ages and around the world. Using this understanding, brand and product marketers / designers can better adapt their products to influence and engage their audiences.It is the companion book to Life of Colour - also written by Thom Poole.
Autorenporträt
Thom Poole is an experienced marketing leader who has been involved in branding and new product development for some high profile employers and clients. In doing this, he identified the importance of colours in his work and in the marketplace in general. This book is supplemented by another publication he wrote - Life of Numbers - that explores the importance of numbers in branding and product development. Thom has written many books on business, marketing and digital marketing - check them out. He is also the author of some history books and a number of novels.