?The framework Bob Miles illustrates in his new book has been thekey tool Symantec has used to start the shift from being atechnology-driven to a customer-driven company. Business leadersfacing a variety of corporate transformation challenges willbenefit from this important executive briefing.? (Gordon E.Eubanks, Jr., chief executive officer, Symantec Corporation)
?Miles is correct in concluding that only successful corporateleaders in today's competitive environment are transformationalleaders. His general framework for leading corporatetransformations has been distilled from two decades of close-insupport of many of the corporate world's pathbreakingtransformations. This book reveals how his approach may be adoptedto a variety of
corporate revitalization and repositioningchallenges." (Robert W. Gundeck, chief executive officer, AmericanBusiness Products)
?Bob Miles masterful weaves two decades of hands-on experience intohis powerful and timely framework for leading corporatetransformation. His approach was instrumental in helping ourcompany launch the difficult transition from regulation-focusedmonopoly to market-leading competitor. Corporate leaders willprofit from this executive briefing.? (David W. Dorman, chairmanand chief executive officer, Pacific Bell)
?An extremely important and practical book. Essential reading forall leaders at all levels of an organization during corporatetransformation.? (C. Douglas Miller, CEO, NorrellCorporation)
?In this book, one of the world's most experienced change agentsidentifies the skill set required of leaders at all levels in theenterprise to drive successful corporate transformation. The bookshould become required reading for all managers in a businessundergoing fundamental change.? (Jerome Adams, chief learningofficer, Shell Oil Company)
?Miles is a real pro. Leaders facing a wide variety oftransformation challenges will find this blueprint quite useful.?-- Timothy W. Finchem, commissioner, PGA TOUR (Timothy W. Finchem,commissioner, PGA TOUR)
