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The infusion of social media in emergency management communication functions throws a major wrench into traditional models of management. A new paradigm is required to look at how leadership, communication, and public expectations are shaping the future of the profession. A contemporary leadership guide to emergency management, this book covers current technology and the public's demand for transparency and instant updates and information. It examines an emergency manager's role not just based on functions, but on what is necessitated by current public expectations.