Andere Kunden interessierten sich auch für
![Loyalty Rules: How Today's Leaders Build Lasting Relationships]( "Loyalty Rules: How Today's Leaders Build Lasting Relationships")
Loyalty Rules: How Today's Leaders Build Lasting Relationships16,99 €![John F. Kennedy on Leadership]( "John F. Kennedy on Leadership")
John F. Kennedy on Leadership18,99 €![Preparing for Leadership]( "Preparing for Leadership")
Preparing for Leadership23,99 €![Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results]( "Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results")
Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results29,99 €![How Leaders Build Value]( "How Leaders Build Value")
How Leaders Build Value25,99 €![Start with Why]( "Start with Why")
Start with Why8,99 €![Start With Why]( "Start With Why")
Start With Why9,99 €
Subtitled, "Developing Customer-Focused Leaders To Drive Performance & Build Lasting Value".
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership branda shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand , Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employeeselevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders uniqueand use your leadership brand to leave rivals far behind.
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership branda shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand , Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employeeselevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders uniqueand use your leadership brand to leave rivals far behind.