Language Research in Marketing - Kronrod, Ann
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Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.

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Produktbeschreibung
Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.