Language and Intercultural Communication in Cross-border Trade Context - Odhiambo, Edwin Chris
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The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.

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Produktbeschreibung
The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.
Autorenporträt
The author holds a Master of Arts in Transborder Languages and Intercultural Communication from the Pan African University, Buea, Cameroon. He also holds a B.Ed (Arts) degree with Information Technology from Maseno University, Kenya.