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KEY SELLING POINTS - GLOBAL LEADERSHIP EXPERT: Author is a leading European leadership expert who works globally - he was one of 100 candidates selected from over 16,000 applicants to Marshall Goldsmith's "100 Coaches" initiative, alongside people such as the president of the World Bank, and the head of coaching at Google (many of whom will provide book endorsements and participate in his influencer campaign). CREATIVE AND ENGAGING BUSINESS BOOK: Labyrinth is a business book that reads like creative non-fiction. The author's approach is philosophical and his case studies are engaging and illustrate his concepts in a memorable way. INTERNATIONAL BESTSELLER: The author is Polish, and the original Polish edition of his book was an award-winning bestseller, selling over 20,000 copies in his home market. The author intends to do on-the-ground promotion in the US to make his book a success in the North American market as well.