Islamic Social Entrepreneurship in Indonesia - Rahayu, Sri;Idris, Aida
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This book is based on a doctoral study which set out to examine empirically the impact of marketing communication on customer attitude and intention to support Islamic social enterprises. Using unique data obtained from customers in Indonesia, the largest Muslim nation in the world, the original thesis represents a novel attempt to examine systematically Islamic social entrepreneurship from a consumer behaviour perspective. As such, findings discussed in the book are expected to spur future ground-breaking efforts on social entrepreneurship theory and practice in different settings.

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Produktbeschreibung
This book is based on a doctoral study which set out to examine empirically the impact of marketing communication on customer attitude and intention to support Islamic social enterprises. Using unique data obtained from customers in Indonesia, the largest Muslim nation in the world, the original thesis represents a novel attempt to examine systematically Islamic social entrepreneurship from a consumer behaviour perspective. As such, findings discussed in the book are expected to spur future ground-breaking efforts on social entrepreneurship theory and practice in different settings.
Autorenporträt
Sri Rahayu, graduated her Bachelor and Master from Gadjah Mada University, Yogyakarta, Indonesia with specialization on Plant and Forest Pathology on 1990 and 1996 respectively. Her PH.D have been completed in the Faculty of Forestry University Putra Malaysia, Malaysia, on 2007, also on Forest pathology and forest disease resistance topics.