Donald Treadwell, Andrea M Davis

Introducing Communication Research

Paths of Inquiry

• Broschiertes Buch

Produktbeschreibung

Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

Produktdetails

• Verlag: Blue Rose Publishers
• 4th edition
• Seitenzahl: 352
• Erscheinungstermin: 16. August 2019
• Englisch
• Abmessung: 256mm x 208mm x 20mm
• Gewicht: 718g
• ISBN-13: 9781506369051
• ISBN-10: 1506369057
• Artikelnr.: 56714094

Autorenporträt

Donald Treadwell earned his master's degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals' images of AIDS, faculty perceptions of the communication discipline, and employers' expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.