Into Africa - Richmond, Yale
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"Into Africa" examines the significance of culture, community, ethnicity, and language when establishing relationships or doing business in African countries. This second edition includes new material on politics and business practices and the continuing threat of HIV/AIDS.

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Produktbeschreibung
"Into Africa" examines the significance of culture, community, ethnicity, and language when establishing relationships or doing business in African countries. This second edition includes new material on politics and business practices and the continuing threat of HIV/AIDS.
Autorenporträt
Yale Richmond is a veteran of thirty years as a cultural officer in the US Foreign Service. Richmond is also the author of several books on intercultural communication including From Nyet to Da: Understanding the Russians and From Da to Yes: Understanding the East Europeans. Phyllis Gestrin has more than twenty years of experience in African affairs and spent 19 years as a senior technical adviser with USAID, including seven years in Somalia and Zaire.