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Internationalization and Managing Networks in the Asia Pacific consists of theories and analysis in sections that are related to network management, the power of business networking and the significance and role that business networking plays in propelling organizations towards international business, especially in Asia.
Moreover, it includes stakeholder theory and applications of relevant theories to assist in identifying key stakeholders in the ASEAN Economic Community (AEC). The first section contains various fascinating headings, such as analysis of stakeholders' needs, negotiation
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Produktbeschreibung
Internationalization and Managing Networks in the Asia Pacific consists of theories and analysis in sections that are related to network management, the power of business networking and the significance and role that business networking plays in propelling organizations towards international business, especially in Asia.

Moreover, it includes stakeholder theory and applications of relevant theories to assist in identifying key stakeholders in the ASEAN Economic Community (AEC). The first section contains various fascinating headings, such as analysis of stakeholders' needs, negotiation techniques with stakeholders, relationship management with stakeholders and the role of network management in expanding international business within Asia.

The second section emphasizes internationalization theories and empirical evidence with case studies of Asian multinational companies that have succeeded in expanding abroad, such as Singaporean, Taiwanese, Thai, Malaysianand Indonesian companies. These help provide guidelines of analysis for the adaptations these companies made to internationalize successfully, market penetration strategies used for the AEC and international expansion of Asian companies across countries in Asia and other continents.

In addition, an included debate provides information on the applications of business networking and internationalization theories, best practices and development policy recommendations, along with a discussion of the role of the public sector in supporting overseas expansion of the private sector.
Autorenporträt
Nipawan Thirawat is a lecturer at Mahidol University International College and a visiting research fellow at the University of Adelaide. She was an independent consultant and researcher for organisations including International Institute for Trade and Development, the Food and Agriculture Organisation of the United Nations and Kasetsart University. Her experience includes working as an economist at the Fiscal Policy Office, Ministry of Finance of the Thai Government and a program officer at the Australian Agency for International Development of the Australian Government. She has extensive experience in university teaching in the economics, business and management disciplines at various universities in Thailand. She has successfully secured grant funding from universities, research institutions and international organisations.