Srinivas R Melkote

International Satellite Broadcasting in South Asia

Political, Economic and Cultural Implications

• Gebundenes Buch

Produktbeschreibung

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries.

Produktdetails

• Verlag: University Press of America
• Seitenzahl: 342
• Erscheinungstermin: 27. August 1998
• Englisch
• Abmessung: 221mm x 147mm x 23mm
• Gewicht: 544g
• ISBN-13: 9780761812012
• ISBN-10: 0761812016
• Artikelnr.: 38491038

Autorenporträt

Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.

Inhaltsangabe

Chapter 1 Dynamics of Satellite Broadcasting in India and Other Areas
Chapter 2 History of Television in India Chapter 3 The New Doordarshan
Chapter 4 Responses to Transnational Television in a STAR-struck Land
Chapter 5 Putting Media Policy in its Place Chapter 6 The Obligation to
Provide a Voice for Small Languages Chapter 7 Cultural Influence of Indian
Cinema on Indian Television Chapter 8 Pictures of a Native Land Chapter 9
Use of STAR-TV and Doordarshan in India Chapter 10 Viewing of Doordarshan
by Cable Subscribers in Bangalore Chapter 11 India Chapter 12 Culture as a
"Market Force": Local Consumption of Global Television Chapter 13 Cultural
Transcendence as an Alternate to Cultural Imperialism Chapter 14 A Critical
Examination of a UNESCO Study on Television Flows in Europe and Asia