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International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
Topics explored include:
_ For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
_ The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
_ Consumer behaviour, profiles and motivations of cultural tourists.
_ Environmental performance, management and wider issues of social and cultural sustainability.
Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
_ An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
_ Analysis of the demand, profiles and motivation of tourists
_ An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
_ International contributor team provide case studies from first-hand experience and research
Topics explored include:
_ For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
_ The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
_ Consumer behaviour, profiles and motivations of cultural tourists.
_ Environmental performance, management and wider issues of social and cultural sustainability.
Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
_ An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
_ Analysis of the demand, profiles and motivation of tourists
_ An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
_ International contributor team provide case studies from first-hand experience and research
"The impressive collection of authors demonstrates a truly international forum. ...the thematic approach to cultural tourism makes this book simple and straightforward. Covering a wide range of international destinations and placing theory next to practical examples allows for readers of all backgrounds to gain a better understanding of the role that cultural tourism plays in tourism development today.
The book well supports its desire to stimulate debate on the future of cultural tourism by discussing not only the current state of cultural icons in different societies, but the possible changing role that technology will have in the selling and commodification of these icons. Likewise, the book examines how technological advances are changing the way that heritage and culture fit into our worlds, a topic that is increasingly relevant, particularly in developing nations where the affects of such rapid change are so dramatically felt."
-Rebekka Goodmana, Department of Geography, University of Exeter, UK
The book well supports its desire to stimulate debate on the future of cultural tourism by discussing not only the current state of cultural icons in different societies, but the possible changing role that technology will have in the selling and commodification of these icons. Likewise, the book examines how technological advances are changing the way that heritage and culture fit into our worlds, a topic that is increasingly relevant, particularly in developing nations where the affects of such rapid change are so dramatically felt."
-Rebekka Goodmana, Department of Geography, University of Exeter, UK