International Communication in Business.
Theory and Practice.
Herausgegeben: Gibson, Robert
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The internationalisation of business is creating new needs for effective communication across language and cultural barriers. This collection of articles by distinguished contributors from companies and business schools in 13 European countries offers new insights into the vital issues in the field. Part One focuses on research into the needs of business. Part Two shows how leading business schools are responding to the challenges of preparing their students for a role on the global stage. Part Three examines a range of intercultural communication and language issues arising from international...
The internationalisation of business is creating new needs for effective communication across language and cultural barriers. This collection of articles by distinguished contributors from companies and business schools in 13 European countries offers new insights into the vital issues in the field. Part One focuses on research into the needs of business. Part Two shows how leading business schools are responding to the challenges of preparing their students for a role on the global stage. Part Three examines a range of intercultural communication and language issues arising from internationalisation. Most of the book is in English, with serveral articles in German and one in Spanish. The contribution are selected from papers held at the 10th Conference of ENCoDe (European Network for Communication Development in Business and Education) in Ingolstadt, Germany in March 1998.
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