This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor.
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor.
Antónia Correia is a Professor at the University of Algarve, affiliated to CEFAGE, and President of the first collaborative laboratory in tourism. José Dias Lopes is a Professor at ISEG/Lisbon University and Consultant in public policy. Miguel Portugal is a Professor and Director of the Tourism Management degree in ISMAT Instituto Superior Manuel Teixeira Gomes in Portimão.
Inhaltsangabe
Introduction: International Case Studies in Innovation and Entrepreneurship in Tourism. Part 1: Education. Case 1. A Roadmap to Interdisciplinary Project-Based Learning: Designing Innovative Experiences for Tourism Destinations. Case 2. Nurturing Entrepreneurship through Experiential Learning at Macao Institute for Tourism Studies (IFTM). Case 3. Bringing Lessons from the Tourism Creative Factory Ideation Programme to the Entrepreneurship Education Classroom. Case 4. Challenges for Tourism Education in Times of Transformation. Part 2: Community. Case 5. ColorADD, The Color Alphabet. Case 6. Two Realities of Community-Based Tourism in Ecuador, Case Studies of Organizational Success and Failure. Case 7. Community-Based Tourism and the Struggle Against Depopulation in Remote Rural Areas: The Case of Linares de la Sierra (Spain). Case 8. Public and Private Relationships in the Management Council for Developing Tourism in Protected Areas of the Amazon: the Case of Parque Estadual de Guajará-Mirim, Brazil. Case 9. Examining the Role of Tourism Social Enterprise Venezia Autentica in Responding to Overtourism and Progressing the Sustainable Development Goals. Case 10. Sustainable Communities Project: Promoting Innovation and Entrepreneurship Through Tourism Projects in Low-Density Territories. Case 11. Design Thinking in Eco-Tourism Services. Part 3: Sustainability. Case 12. Revitalizing Low-Season Tourism in Zakopane: A Case Study on Green Workshops for a Small Pension/Hotel. Case 13. The Rising of Sustainable Tourism in the Canary Islands. Case 14. Analysing the Role of Female Entrepreneurs in Spatial Ecosystem Approaches Using Quantitative Methods. Part 4: Cultural Experiences. Case 15. Ethnic Tourism - The Case of the Cova da Moura District - Lisbon. Case 16. Heritage Interpretation and Tourism - A Lesson Learned Based on Cultural Sites Interpretation Evaluation. Case 17. Ecomuseum Zavot and Community-based Tourism (CBT). Case 5: Gastronomic Experiences. Case 18. KESTAVA - Food Waste and Sustainability in a Finnish Restaurant. Case 19. Innovation and Creativity in Culinary Arts. Case 20. Marketing Strategy Formation for Restaurant Customer Acquisition. Case 21. Best Practices of Social Entrepreneurship in Restaurant Business: A Case Study of D'Bacalhau Lisbon. Case 6: IT and Marketing. Case 22. ChatGPT Content Creation for Online Hospitality Promotion. Case 23. Digital Platforms on Accomodation: A Dream Coming True or a Nightmare on the Horizon?
Introduction: International Case Studies in Innovation and Entrepreneurship in Tourism. Part 1: Education. Case 1. A Roadmap to Interdisciplinary Project-Based Learning: Designing Innovative Experiences for Tourism Destinations. Case 2. Nurturing Entrepreneurship through Experiential Learning at Macao Institute for Tourism Studies (IFTM). Case 3. Bringing Lessons from the Tourism Creative Factory Ideation Programme to the Entrepreneurship Education Classroom. Case 4. Challenges for Tourism Education in Times of Transformation. Part 2: Community. Case 5. ColorADD, The Color Alphabet. Case 6. Two Realities of Community-Based Tourism in Ecuador, Case Studies of Organizational Success and Failure. Case 7. Community-Based Tourism and the Struggle Against Depopulation in Remote Rural Areas: The Case of Linares de la Sierra (Spain). Case 8. Public and Private Relationships in the Management Council for Developing Tourism in Protected Areas of the Amazon: the Case of Parque Estadual de Guajará-Mirim, Brazil. Case 9. Examining the Role of Tourism Social Enterprise Venezia Autentica in Responding to Overtourism and Progressing the Sustainable Development Goals. Case 10. Sustainable Communities Project: Promoting Innovation and Entrepreneurship Through Tourism Projects in Low-Density Territories. Case 11. Design Thinking in Eco-Tourism Services. Part 3: Sustainability. Case 12. Revitalizing Low-Season Tourism in Zakopane: A Case Study on Green Workshops for a Small Pension/Hotel. Case 13. The Rising of Sustainable Tourism in the Canary Islands. Case 14. Analysing the Role of Female Entrepreneurs in Spatial Ecosystem Approaches Using Quantitative Methods. Part 4: Cultural Experiences. Case 15. Ethnic Tourism - The Case of the Cova da Moura District - Lisbon. Case 16. Heritage Interpretation and Tourism - A Lesson Learned Based on Cultural Sites Interpretation Evaluation. Case 17. Ecomuseum Zavot and Community-based Tourism (CBT). Case 5: Gastronomic Experiences. Case 18. KESTAVA - Food Waste and Sustainability in a Finnish Restaurant. Case 19. Innovation and Creativity in Culinary Arts. Case 20. Marketing Strategy Formation for Restaurant Customer Acquisition. Case 21. Best Practices of Social Entrepreneurship in Restaurant Business: A Case Study of D'Bacalhau Lisbon. Case 6: IT and Marketing. Case 22. ChatGPT Content Creation for Online Hospitality Promotion. Case 23. Digital Platforms on Accomodation: A Dream Coming True or a Nightmare on the Horizon?
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