Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley's Global Factory framework, International Business is the most coherent and engaging text for international business available.
Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley's Global Factory framework, International Business is the most coherent and engaging text for international business available.
Peter J Buckley FBA OBE is Professor of International Business at Leeds University Business School, UK. Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand. Hinrich Voss is Lallemand-Marcel et Roland-Chagnon Professor in International Business at HEC Montréal, Canada.
Inhaltsangabe
Part One: Context and Rationale 1: Introduction to international business 2: Theories of the international firm 3: International business in context 4: International trade theory and the firm Part Two: The External Environment 5: The institutional dimension 6: The political dimension 7: The societal dimension 8: The economic dimension Part Three: Managing the Global Factory 9: Foreign operations modes 10: Corporate social responsibility 11: Marketing strategies 12: International production and logistics strategies 13: Global innovation management 14: Financial management strategies 15: Human resources management strategies 16: Cross-cultural management strategies 17: Formulating the strategic response 18: Implementing the strategic response 19: Conclusions
Part One: Context and Rationale 1: Introduction to international business 2: Theories of the international firm 3: International business in context 4: International trade theory and the firm Part Two: The External Environment 5: The institutional dimension 6: The political dimension 7: The societal dimension 8: The economic dimension Part Three: Managing the Global Factory 9: Foreign operations modes 10: Corporate social responsibility 11: Marketing strategies 12: International production and logistics strategies 13: Global innovation management 14: Financial management strategies 15: Human resources management strategies 16: Cross-cultural management strategies 17: Formulating the strategic response 18: Implementing the strategic response 19: Conclusions
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