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For courses in International Business.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
An innovative teaching and learning system that captures the spirit of International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
Features + Benefits
Practical treatment of managerial issues. The class-tested third edition bridges the gap between scholarly knowledge and real-world practice. This text's applied, managerial approach is supported by theory and fundamentals from international business, economics, and related fields.
Accessible style and visual appeal. Lucid writing and explanations facilitate learning and teaching. The text's many exhibits and tables illustrate difficult or complex topics. Vignettes and cases appeal to students, featuring firms and subjects like Apple, Diesel, Disney, Harley-Davidson, H&M, and the global movie industry.
All chapters have been thoroughly updated to reflect the latest trends and facts impacting the world economy and global business, such as the worldwide recession, government intervention, and more.
Greater attention to sustainability and corporate social responsibility, as well as the role of corporate governance, to reflect companies, non-profit organizations, and governments increasing focus on sustainability. Part 1 Foundation Concepts 36
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
An innovative teaching and learning system that captures the spirit of International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
Features + Benefits
Practical treatment of managerial issues. The class-tested third edition bridges the gap between scholarly knowledge and real-world practice. This text's applied, managerial approach is supported by theory and fundamentals from international business, economics, and related fields.
Accessible style and visual appeal. Lucid writing and explanations facilitate learning and teaching. The text's many exhibits and tables illustrate difficult or complex topics. Vignettes and cases appeal to students, featuring firms and subjects like Apple, Diesel, Disney, Harley-Davidson, H&M, and the global movie industry.
All chapters have been thoroughly updated to reflect the latest trends and facts impacting the world economy and global business, such as the worldwide recession, government intervention, and more.
Greater attention to sustainability and corporate social responsibility, as well as the role of corporate governance, to reflect companies, non-profit organizations, and governments increasing focus on sustainability. Part 1 Foundation Concepts 36