Sean Duffy

Gebundenes Buch

International Brand Strategy

A Guide to Achieving Global Brand Growth

Beschreibung

Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

Autor

Sean Duffy is founder and CEO of Duffy Agency, based in Boston MA, USA and Malmö, Sweden. He is Adjunct Professor in International Strategic Marketing at Lund University School of Economics & Management, Sweden and contributes to its Masters Programme in Entrepreneurship. He has served two terms as European Governor of TAAN Worldwide, and was previously creative director with MullenLowe Group / IPG, Sweden.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 272
• Erscheinungstermin: 3. Januar 2021
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 774g
• ISBN-13: 9781789666311
• ISBN-10: 1789666317
• Artikelnr.: 60904395