Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.
Inhaltsangabe
List of illustrations Notes on contributors Preface Acknowledgements PART I Context PART II Structure PART III Management/competency PART IV Communication and service delivery PART V Developments PART VI Conclusion Index
List of illustrations Notes on contributors Preface Acknowledgements PART I Context PART II Structure PART III Management/competency PART IV Communication and service delivery PART V Developments PART VI Conclusion Index
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