Intercultural Public Relations
Realities and Reflections in Practical Contexts
Herausgeber: Ni, Lan; Sha, Bey-Ling; Wang Schlupp, Qi
Intercultural Public Relations
Realities and Reflections in Practical Contexts
Herausgeber: Ni, Lan; Sha, Bey-Ling; Wang Schlupp, Qi
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This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
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This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 280
- Erscheinungstermin: 7. Februar 2022
- Englisch
- Abmessung: 229mm x 152mm x 18mm
- Gewicht: 576g
- ISBN-13: 9781138189249
- ISBN-10: 1138189243
- Artikelnr.: 59986912
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 280
- Erscheinungstermin: 7. Februar 2022
- Englisch
- Abmessung: 229mm x 152mm x 18mm
- Gewicht: 576g
- ISBN-13: 9781138189249
- ISBN-10: 1138189243
- Artikelnr.: 59986912
Lan Ni is Professor at the University of Houston, specializing in intercultural public relations. Funded by various national and regional agencies, her research examines publics, relationship and conflict management, and community engagement in different cultural contexts and interdisciplinary programs. Qi Wang Schlupp is Associate Professor at Villanova University and Editor-in-Chief of Negotiation and Conflict Management Research (2019-2022). Her research is focused on intercultural communication, interpersonal communication, and conflict management. Bey-Ling Sha is Dean of the College of Communications, California State University, Fullerton. She is an award-winning public relations researcher, teacher, and practitioner.
Part 1: Overview 1. Introduction 2. A Theoretical Framework of
Intercultural Public Relations Part 2: Contexts of Practices Intercultural
Public Relations in Corporations and Business 3. Pinpointing, Prioritizing,
and Practicing Purpose 4. Unpacking the Meat Industry's COVID-19 Response
5. Building Relationship with the Public from Different Cultural
Backgrounds on Social Media: A Case Study on Estée Lauder's Social Media
Communication Strategies in the United States and China Intercultural
Public Relations in Government and Military Public Affairs 6. When Black
College Presidents Visit the White House:The Case of a Culture Clash in
Crisis Management 7. Enhancing the Global Mindset in Military Public
Affairs Intercultural Public Relations in Health Care 8. The Implications
of Public Health Messaging Strategies: How Branding Disease May Improve
Public Health Awareness in the Gulf Cooperation Council (GCC)
Intercultural Public Relations in Education 9. Managing a Relational Triad
during COVID-19: Strategic Management, Intercultural Competency, and
Negotiation Savvy Intercultural Public Relations in Activism/Social Change
10. Exploring an Integrated Approach to Understanding and Communicating
with Publics for Activist Organizations: Black Liberation Movement Part
3: From Theory to Practice 11. Intercultural Communication Competence in
the Moral Circle: Learning from Research and Practice 13. Conclusion
Intercultural Public Relations Part 2: Contexts of Practices Intercultural
Public Relations in Corporations and Business 3. Pinpointing, Prioritizing,
and Practicing Purpose 4. Unpacking the Meat Industry's COVID-19 Response
5. Building Relationship with the Public from Different Cultural
Backgrounds on Social Media: A Case Study on Estée Lauder's Social Media
Communication Strategies in the United States and China Intercultural
Public Relations in Government and Military Public Affairs 6. When Black
College Presidents Visit the White House:The Case of a Culture Clash in
Crisis Management 7. Enhancing the Global Mindset in Military Public
Affairs Intercultural Public Relations in Health Care 8. The Implications
of Public Health Messaging Strategies: How Branding Disease May Improve
Public Health Awareness in the Gulf Cooperation Council (GCC)
Intercultural Public Relations in Education 9. Managing a Relational Triad
during COVID-19: Strategic Management, Intercultural Competency, and
Negotiation Savvy Intercultural Public Relations in Activism/Social Change
10. Exploring an Integrated Approach to Understanding and Communicating
with Publics for Activist Organizations: Black Liberation Movement Part
3: From Theory to Practice 11. Intercultural Communication Competence in
the Moral Circle: Learning from Research and Practice 13. Conclusion
Part 1: Overview 1. Introduction 2. A Theoretical Framework of
Intercultural Public Relations Part 2: Contexts of Practices Intercultural
Public Relations in Corporations and Business 3. Pinpointing, Prioritizing,
and Practicing Purpose 4. Unpacking the Meat Industry's COVID-19 Response
5. Building Relationship with the Public from Different Cultural
Backgrounds on Social Media: A Case Study on Estée Lauder's Social Media
Communication Strategies in the United States and China Intercultural
Public Relations in Government and Military Public Affairs 6. When Black
College Presidents Visit the White House:The Case of a Culture Clash in
Crisis Management 7. Enhancing the Global Mindset in Military Public
Affairs Intercultural Public Relations in Health Care 8. The Implications
of Public Health Messaging Strategies: How Branding Disease May Improve
Public Health Awareness in the Gulf Cooperation Council (GCC)
Intercultural Public Relations in Education 9. Managing a Relational Triad
during COVID-19: Strategic Management, Intercultural Competency, and
Negotiation Savvy Intercultural Public Relations in Activism/Social Change
10. Exploring an Integrated Approach to Understanding and Communicating
with Publics for Activist Organizations: Black Liberation Movement Part
3: From Theory to Practice 11. Intercultural Communication Competence in
the Moral Circle: Learning from Research and Practice 13. Conclusion
Intercultural Public Relations Part 2: Contexts of Practices Intercultural
Public Relations in Corporations and Business 3. Pinpointing, Prioritizing,
and Practicing Purpose 4. Unpacking the Meat Industry's COVID-19 Response
5. Building Relationship with the Public from Different Cultural
Backgrounds on Social Media: A Case Study on Estée Lauder's Social Media
Communication Strategies in the United States and China Intercultural
Public Relations in Government and Military Public Affairs 6. When Black
College Presidents Visit the White House:The Case of a Culture Clash in
Crisis Management 7. Enhancing the Global Mindset in Military Public
Affairs Intercultural Public Relations in Health Care 8. The Implications
of Public Health Messaging Strategies: How Branding Disease May Improve
Public Health Awareness in the Gulf Cooperation Council (GCC)
Intercultural Public Relations in Education 9. Managing a Relational Triad
during COVID-19: Strategic Management, Intercultural Competency, and
Negotiation Savvy Intercultural Public Relations in Activism/Social Change
10. Exploring an Integrated Approach to Understanding and Communicating
with Publics for Activist Organizations: Black Liberation Movement Part
3: From Theory to Practice 11. Intercultural Communication Competence in
the Moral Circle: Learning from Research and Practice 13. Conclusion