Andere Kunden interessierten sich auch für
![Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China]( "Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China")
Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China27,95 €![Intercultural Marketing and Communication:]( "Intercultural Marketing and Communication:")
Intercultural Marketing and Communication:50,99 €![Intercultural Competence - The Key to Successful International Marketing]( "Intercultural Competence - The Key to Successful International Marketing")
Intercultural Competence - The Key to Successful International Marketing52,95 €![Intercultural Aspects. Marketing in the United States and in Austria]( "Intercultural Aspects. Marketing in the United States and in Austria")
Intercultural Aspects. Marketing in the United States and in Austria17,95 €![Cross-Cultural Business Communication]( "Cross-Cultural Business Communication")
Cross-Cultural Business Communication52,95 €![Sensory Branding in a cross-cultural Context]( "Sensory Branding in a cross-cultural Context")
Sensory Branding in a cross-cultural Context23,99 €![Intercultural Marketing. The Impact of Culture on the Marketing-Mix]( "Intercultural Marketing. The Impact of Culture on the Marketing-Mix")
Intercultural Marketing. The Impact of Culture on the Marketing-Mix27,95 €
We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute to better understanding of the cultural differences and decreasing of the phobias. Residential space is one of the most vulnerable to cultural changes aspects of the human life. This book will be interesting either for business or academic professionals working in marketing generally and in construction marketing particularly or for everybody willing to understand unconscious cultural influences in everyday life.