Integrated Marketing Communication
Creating Spaces for Engagement
Herausgeber: McDowell Marinchak, Christina L.; Persuit, Jeanne M.
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Integrated Marketing Communication
Creating Spaces for Engagement
Herausgeber: McDowell Marinchak, Christina L.; Persuit, Jeanne M.
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- Produkterinnerung
- Produkterinnerung
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Produktdetails
- Produktdetails
- Integrated Marketing Communication
- Verlag: Lexington Books
- Seitenzahl: 198
- Erscheinungstermin: 9. Juli 2018
- Englisch
- Abmessung: 229mm x 152mm x 11mm
- Gewicht: 295g
- ISBN-13: 9781498540049
- ISBN-10: 149854004X
- Artikelnr.: 52639517
- Integrated Marketing Communication
- Verlag: Lexington Books
- Seitenzahl: 198
- Erscheinungstermin: 9. Juli 2018
- Englisch
- Abmessung: 229mm x 152mm x 11mm
- Gewicht: 295g
- ISBN-13: 9781498540049
- ISBN-10: 149854004X
- Artikelnr.: 52639517
Edited by Jeanne M. Persuit and Christina L. McDowell Marinchak - Contributions by Daniel Assmus; Jill K. Burk; Vernon E. Cronen; Kelli Lynn Fellows; Kees van het Hof; Jeremy Langett; Paul A. Lucas; Christina L. McDowell Marinchak; Amanda G. McKendree; Le
Contents Acknowledgments Introduction Chapter 1: Engaged Communicative
Consumption: How IMC Campaigns Generate a Space for Civic Conversation By
Christina L. McDowell Marinchak and Jill K. Burk Chapter 2: Integrated
Marketing Communication and Customer Engagement: "It's Beautiful" By Daniel
U. Assmus Chapter 3: Integrated Marketing Communication and Event Planning:
An Academic Conference in the Charm City By Leeanne M. Bell McManus and
Chip Rouse Chapter 4: Integrated Marketing Communication and Goods as Toys:
Marketing Childhood to Adults By Paul A. Lucas Chapter 5: Integrated
Marketing Communication and Public Relations: Epideictic Rhetoric, kairos,
and Ireland's Vote Yes Campaign By Jeanne M. Persuit Chapter 6: Integrated
Marketing Communication and Social Media: "Coordinated Management of
Meaning" and Entrepreneurship By Cassandra Vinhateiro and Vernon E. Cronen
Chapter 7: Integrated Marketing Communication and Public Health Campaigns:
Let's Quit Together By Kelli L. Fellows Chapter 8: Integrated Marketing
Communication and Crisis Communication: The American Red Cross By Amanda G.
Mckendree Chapter 9: Integrated Marketing Communication and Demarketing:
The Demand for Weber and Rationality By Jeremy Langett Chapter 10:
Integrated Marketing Communication in a Networked Society: Engaging
Professionals and Educators By Kees van het Hof and David E. Weber
Conclusion About the Contributors
Consumption: How IMC Campaigns Generate a Space for Civic Conversation By
Christina L. McDowell Marinchak and Jill K. Burk Chapter 2: Integrated
Marketing Communication and Customer Engagement: "It's Beautiful" By Daniel
U. Assmus Chapter 3: Integrated Marketing Communication and Event Planning:
An Academic Conference in the Charm City By Leeanne M. Bell McManus and
Chip Rouse Chapter 4: Integrated Marketing Communication and Goods as Toys:
Marketing Childhood to Adults By Paul A. Lucas Chapter 5: Integrated
Marketing Communication and Public Relations: Epideictic Rhetoric, kairos,
and Ireland's Vote Yes Campaign By Jeanne M. Persuit Chapter 6: Integrated
Marketing Communication and Social Media: "Coordinated Management of
Meaning" and Entrepreneurship By Cassandra Vinhateiro and Vernon E. Cronen
Chapter 7: Integrated Marketing Communication and Public Health Campaigns:
Let's Quit Together By Kelli L. Fellows Chapter 8: Integrated Marketing
Communication and Crisis Communication: The American Red Cross By Amanda G.
Mckendree Chapter 9: Integrated Marketing Communication and Demarketing:
The Demand for Weber and Rationality By Jeremy Langett Chapter 10:
Integrated Marketing Communication in a Networked Society: Engaging
Professionals and Educators By Kees van het Hof and David E. Weber
Conclusion About the Contributors
Contents Acknowledgments Introduction Chapter 1: Engaged Communicative
Consumption: How IMC Campaigns Generate a Space for Civic Conversation By
Christina L. McDowell Marinchak and Jill K. Burk Chapter 2: Integrated
Marketing Communication and Customer Engagement: "It's Beautiful" By Daniel
U. Assmus Chapter 3: Integrated Marketing Communication and Event Planning:
An Academic Conference in the Charm City By Leeanne M. Bell McManus and
Chip Rouse Chapter 4: Integrated Marketing Communication and Goods as Toys:
Marketing Childhood to Adults By Paul A. Lucas Chapter 5: Integrated
Marketing Communication and Public Relations: Epideictic Rhetoric, kairos,
and Ireland's Vote Yes Campaign By Jeanne M. Persuit Chapter 6: Integrated
Marketing Communication and Social Media: "Coordinated Management of
Meaning" and Entrepreneurship By Cassandra Vinhateiro and Vernon E. Cronen
Chapter 7: Integrated Marketing Communication and Public Health Campaigns:
Let's Quit Together By Kelli L. Fellows Chapter 8: Integrated Marketing
Communication and Crisis Communication: The American Red Cross By Amanda G.
Mckendree Chapter 9: Integrated Marketing Communication and Demarketing:
The Demand for Weber and Rationality By Jeremy Langett Chapter 10:
Integrated Marketing Communication in a Networked Society: Engaging
Professionals and Educators By Kees van het Hof and David E. Weber
Conclusion About the Contributors
Consumption: How IMC Campaigns Generate a Space for Civic Conversation By
Christina L. McDowell Marinchak and Jill K. Burk Chapter 2: Integrated
Marketing Communication and Customer Engagement: "It's Beautiful" By Daniel
U. Assmus Chapter 3: Integrated Marketing Communication and Event Planning:
An Academic Conference in the Charm City By Leeanne M. Bell McManus and
Chip Rouse Chapter 4: Integrated Marketing Communication and Goods as Toys:
Marketing Childhood to Adults By Paul A. Lucas Chapter 5: Integrated
Marketing Communication and Public Relations: Epideictic Rhetoric, kairos,
and Ireland's Vote Yes Campaign By Jeanne M. Persuit Chapter 6: Integrated
Marketing Communication and Social Media: "Coordinated Management of
Meaning" and Entrepreneurship By Cassandra Vinhateiro and Vernon E. Cronen
Chapter 7: Integrated Marketing Communication and Public Health Campaigns:
Let's Quit Together By Kelli L. Fellows Chapter 8: Integrated Marketing
Communication and Crisis Communication: The American Red Cross By Amanda G.
Mckendree Chapter 9: Integrated Marketing Communication and Demarketing:
The Demand for Weber and Rationality By Jeremy Langett Chapter 10:
Integrated Marketing Communication in a Networked Society: Engaging
Professionals and Educators By Kees van het Hof and David E. Weber
Conclusion About the Contributors