Andrew Corcoran (Nottingham University Business School)

Broschiertes Buch

Integrated Digital Marketing in Practice

Beschreibung

A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.

Autor

Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 323
• Erscheinungstermin: 13. April 2023
• Englisch
• Abmessung: 241mm x 168mm x 18mm
• Gewicht: 652g
• ISBN-13: 9781009204378
• ISBN-10: 1009204378
• Artikelnr.: 66453067