Laura Briggs

Content Is King

The Complete Guide to Writing Web Content That Sells

• Broschiertes Buch

Produktbeschreibung

Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.

Produktdetails

• Verlag: Entrepreneur Press
• Seitenzahl: 200
• Erscheinungstermin: 25. Mai 2023
• Englisch
• Abmessung: 152mm x 228mm x 12mm
• Gewicht: 280g
• ISBN-13: 9781642011173
• ISBN-10: 1642011177
• Artikelnr.: 62229327

Autorenporträt

Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just 18 months! Since 2013, she’s worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd.  Laura is faculty at Midwest Writer’s Workshop, Indiana Writer’s Center, Editorial Freelancer’s Association, Girl Develop It, a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, IL

Inhaltsangabe

Introduction
Chapter 1: Website Writing 101
Chapter 2: Website Basics and How to Write Them
Chapter 3: Defining Your Unique Value Proposition
Chapter 4: Writing Copy: Best Practices and Brand Guidelines
Chapter 5: Understanding Your Buyer's Journey
Chapter 6: Outlining and Drafting Your Website Copy
Chapter 7: SEO: Optimizing Website Content
Chapter 8: From Website to Content Marketing Strategy
Chapter 9: Blogging Basics
Chapter 10: Advanced Blogging
Chapter 11: Marketing Outreach: Other Content
Chapter 12: Outsourcing: Hiring Other Professionals
Final Thoughts
About the Author
Index